a women's shapewear and athleisure e-commerce brand, empowering every body through high-quality, comfortable essentials designed with confidence and inclusivity at their core.
Starting as an early-stage concept, the brand lacked a defined identity and digital presence. The challenge was to translate a powerful mission into a cohesive brand and seamless shopping experience, then evolve the platform over time to support new product directions and growth.
As Web Designer and Brand Strategist, I led the end-to-end creation and evolution of The Body Form's digital and visual presence across multiple phases, from shapewear to a full athleisure line.
A scalable brand and e-commerce experience that grew with the business — balancing luxury, accessibility, and usability across two full website builds, with a cohesive identity that carries from the storefront all the way through to the unboxing.
“Chanelle understood where we wanted to take The Body Form and helped create a brand presence that feels more cohesive and elevated. She brought so much thought into the process and made us feel confident in the direction we were taking.” Evelyn King N. — The Body Form
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